Explore the enduring influence of third-generation KPOP megastars like BTS, EXO, BLACKPINK, TWICE, and Red Velvet. How long will their reign continue?
How long will the reign of third generation of KPOP groups last? BTS, EXO, BLACKPINK, TWICE, Red Velvet and more!
In the dynamic world of KPOP, the third generation was a game-changer, dominating global music charts and social media. Spanning from 2011 to 2018, this period birthed megastars like BTS, EXO, BLACKPINK, TWICE, and Red Velvet, who continue to shape the industry today. Though in the past, third generation KPOP remains vibrant and influential, setting the stage for future stars. How long will their reign continue?
The Rise of Global Superstars
The third generation of KPOP took things to a whole new level in transcending borders and reaching the global market. When EXO released ‘Growl’ in 2013, it instantly became a huge hit and propelled them to stardom. They continued to release hit-songs thereafter, such as “Call Me Baby,” ”Monster,” “Ko Ko Bop,” and most recent, “Cream Soda.” Meanwhile, BTS emerged as a cultural phenomenon, captivating audience worldwide with hits such as “I Need U,” “Dope”, “Fire,” and DNA,”. They broke the international scene with their first win at the Billboard Music Award for Top Social Artist in 2017, setting new benchmarks and opening doors for Korean music worldwide.
The Iconic Girl Groups from the ‘Big Three’
At the forefront of the third generation of KPOP are the powerhouse girl groups from the big 3 entertainment companies: BLACKPINK from YG Entertainment, TWICE from JYP Entertainment, and Red Velvet from SM Entertainment. BLACKPINK’s meteoric rise began with their debut hits, “Boombayah” and “Whistle,” fueled by their captivating performances and global appeal, showcases the era’s ability to create international sensations. TWICE is known for their infectious pop anthems such as “TT,” “What is Love?,” and “Feel Special,” and their iconic ‘shy shy shy’ killing part from the song “Cheer Up”, that made Japanese member Sana adored by fans from all over the world. Red Velvet, known for their versatile music style, with big hits such as “Ice Cream Cake,” “Dumb Dumb,” and “Red Flavor,” continue to influence and inspire new generations of artists and fans alike.
Social Media and Experimental Concepts
With the rise of platforms like YouTube, third-generation idols embraced digital mediums to connect directly with fans worldwide. Groups like BLACKPINK leveraged viral content, such as predebut dance practice videos, to build immense anticipation ahead of their official debut. BLACKPINK’s YouTube success is unparalleled, with record-breaking music videos like “DDU-DU DDU-DU,” which has surpassed 1.6 billion views, and “Kill This Love,” which achieved 100 million views in just a few days. This era also saw artists pushing creative boundaries with experimental concepts, such as EXO’s incorporation of supernatural themes and intricate storytelling in their “EXO Planet” series, diversifying KPOP’s musical landscape and captivating the global audience.
As the third generation KPOP matures, its influence remains significant. Beyond chart-topping hits and record-breaking views, these artists have fostered a community where creativity flourishes and cultural barriers dissolve. BTS, EXO, BLACKPINK, Red Velvet and their contemporaries set a high bar for future generations, promising an exciting evolution in the KPOP landscape.
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